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Ehningen / Armonk (DAPD). Given ever-increasing in amounts of data in the business sense, the IT companies big business. The U.S. company IBM has introduced in the night to Tuesday in the United States a number of products that allow the analysis of the mountains of data to be affordable for the middle class. Overall, IBM announced more than 30 new products. "Companies are sitting on very valuable information, but they can not always raise," said a spokesman for IBM in Germany, the news agency DAPD. If it were one of the largest growth segments.

For IBM competes with the German company SAP and the US-based Oracle and Microsoft in the market for business data analysis. The analyst of IT research firm Gartner, Andreas Bitterer shares, the euphoria of the vendors, however. "This is very much Marketinggetrommel," he said.

IBM boasted that the company is now analyzing the technology of the computer program Watson also make affordable for SMEs. Watson had left in 2011 using his analytical skills with the quiz show "Jeopardy," two human candidates far behind. The smallest systems of servers, storage and network have now a list price of about $ 6,000 (about 4,436 euros).

The German software company SAP sends its database technology Hana into the race. Up to 1,000 times faster analysis processes should be possible with the new technology that promises DAX companies. "In the database business, although we currently have the number four," said the Co-CEO at SAP, Snabe - Oracle dominates the segment. "But we have the most advanced database technology worldwide and will define this new market," announced at Snabe overlooking Hana.

Zwtl. Specialist: This is a long race

The battle for the crown in the corporate segment analysis is still rather a theoretical says Bitter. "The companies want the fields quickly occupied," he said. "This is but a very long race," he added.

Although the technology is already very good. In many organizations, but lack the knowledge to use them at all. "You can also put down someone even a Formula 1 car, which makes him not to Vettel," he said. In addition, the analysis of large amounts of data cost is still comparatively much money. "The buying behavior among end users is still very cautious." Hana was 2012 with 392 million euros in revenue for SAP - a total turnover of 16.2 billion euros.

It could be true with the data analyzed quite a competitive advantage, said Bitter. "But what is the net effect of the acquired knowledge?" he asked. Companies must ask themselves: Is it worth it really for example, cost several million euros a few dissatisfied customers identify?

A market volume could the Gartner analyst not to name. Therefore the field of business analysis through the various technologies and applications is too big